🖤 Donations of all sizes power our public service journalism Give Now
My Economy

How a layoff became an opportunity for this Colorado fishing shop owner

Sarah Leeson May 3, 2024
Heard on:
HTML EMBED:
COPY
Dylan Demery of She's Fly, left, fishing with her business partner, Emily Anderson. White Room Productions
My Economy

How a layoff became an opportunity for this Colorado fishing shop owner

Sarah Leeson May 3, 2024
Heard on:
Dylan Demery of She's Fly, left, fishing with her business partner, Emily Anderson. White Room Productions
HTML EMBED:
COPY

My Economy” tells the story of the new economic normal through the eyes of people trying to make it, because we know the only numbers that really matter are the ones in your economy.

Layoffs have made headlines over the last year, particularly in tech and finance. But while losing your job can be a huge source of stress and disruption, it can also be a chance to change focus.

Dylan Demery joined us again to talk about what being laid off in April meant for her and her business, She’s Fly, a fly-fishing shop in Fort Collins, Colorado, that sells gear and organizes events for women. Originally, the business was a side hustle, but after finding herself unemployed, Demery decided to make it her full-time focus.

“When I told friends and family about my recent layoff, none of them, not one of them, was worried when I said, “I think I’m going to do She’s Fly full time for a little bit and see what happens,'” Demery said. “I mean, even my mother! Usually she’d be like, ‘Oh my God, what are you going to do?’ She was just like, ‘Oh well, if you’re not worried, I’m not worried. That sounds great.’ So it just feels right, and I think that’s why it’s exciting.”

Click the player above to hear how the transition is going and how Demery’s vision for the business is changing.

Let us know how your economy is doing using the form below, and your story may be featured on a future edition of “My Economy.”









There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.