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How independent musicians are planning for 2021

Kai Ryssdal and Maria Hollenhorst Dec 9, 2020
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With some independent music venues unlikely to reopen, musicians could face tight competition for stage space once the pandemic ends. Above, The Satellite in Los Angeles in April. Frazer Harrison/Getty Images
COVID-19

How independent musicians are planning for 2021

Kai Ryssdal and Maria Hollenhorst Dec 9, 2020
Heard on:
With some independent music venues unlikely to reopen, musicians could face tight competition for stage space once the pandemic ends. Above, The Satellite in Los Angeles in April. Frazer Harrison/Getty Images
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According to a survey by the National Independent Venue Association, 90% of independent music and entertainment venues are in danger of closing permanently without additional federal funding. As Congress continues to negotiate over another COVID-19 relief package, “Marketplace” host Kai Ryssdal checked in with the rapper and writer known as Dessa to talk about how the musicians who perform on those endangered stages are planning for 2021. The following is an edited transcript of their conversation. 

Kai Ryssdal: So when we spoke at the beginning of this thing, back in March, your calendar, your gig calendar had just, like, vaporized. And I wonder, eight months, nine months later on, how it’s been through this whole summer and fall?

Dessa: I mean, in some ways, I think most musicians are still looking at calendars that don’t have too much ink on them … I remember talking to my agent. And he was like, you know, “Use this time. When this is all over, you want to look back and be able to say you really spent this time making something wonderful.” And I remember, like, a month after getting that counsel, I was just like, this is not a writer’s retreat, man! This is, like, a global crisis. I don’t want to spend my days thinking about what rhymes with “plague.” So, in the beginning, there was sort of a lull, but now, eight months in, you can hear the wheels humming again, you know? People are writing rad stuff. And I think, as a consumer of music too, I found myself leaning harder on art for comfort and distraction, and all the things that we turn to art for.

“Turning music into groceries”

Ryssdal: Yeah. Well, so look, we all turn to art for comfort and distraction, those of us on the consuming end. Those of you on the producing end turned to art to pay the rent. And I don’t imagine you’ve been able to do that. I mean, maybe you’re making your rent, I don’t know, that’s none of my business. But the point is, you can’t really profit off of your art when your gig calendar has gone away.

Dessa: Right. And even before the pandemic, like, the alchemy of turning music into groceries had gotten really complicated. It had, and for all the reasons that a consumer can anticipate. Most of us listen to some streaming services, very few of us have two walls of our bedroom covered in vinyl. And so, in the beginning, there were a lot of virtual concerts, then I think a lot of us got pretty screened out as this thing rolled on. But there have been some exceptions — the cultural phenomenon that is Verzuz, where artists kind of battle it out, that’s been a big win, obviously. But also, Patreon? 

Ryssdal: Oh, yeah.

Dessa: Yeah, like the subscription models for art, essentially. That has really boomed. 

Ryssdal: Which is cool, right, I mean, that’s great that there’s that resource for artists and musicians and others. But at some point, you’re going to have to, and you’re going to want to, and you’re going to be able to get back into actually performing. And there are going to be clubs that open and venues that open. What do you anticipate that’s going to be like? Because so many things in this economy have changed, and you have to believe that that sector, that space has as well.

Fewer stages for musicians

Dessa: You know that scene in a movie where, like, someone is sitting alone, trying to figure out where the other survivors are, so they’re tuning a radio to see who might still be out there? I think we’re approaching that scene. Like, we’ve got all these artists out here who are going to be watching the news to try to figure out what’s the timeline for the vaccine? When is it going to be healthy and safe to go back on the road? But of course, we’re all going to want to go at exactly the same time.

The task then, as we’ve got less inventory in these stages and a huge, huge number of musicians trying to play, is that when you don’t get matched with the right room, you can take a serious financial hit. So, you know, in Seattle, which is one of my strongest markets — like, the best I’ve ever done, on my luckiest night, was just over 900 heads paid — well, if I can’t get into a 900 [capacity] room, and I’ve got to take a 500 cap, well, that bites into the bottom line. And on the other hand, if I can’t get into a 900 cap, and so I got to play a 2,000 cap, in addition to being a very humbling evening for young Dess, like, I know, I have to pay for all of this, like, security staff that’s unnecessary, right, that there’s a bottom line just to turn the lights on. So we end up with a lot of waste around the edges in a time when we’re really hard pressed to tolerate any waste at all.

Ryssdal: But I imagine you’re still jonesing to get out there, right?

Dessa: Yes, like, I’m eager, I miss it. And also — I mean, this is just emo — but it’s just such a big part of who I thought I was. Like, as a human being, let alone as a professional.

COVID-19 Economy FAQs

What are the details of President Joe Biden’s coronavirus relief plan?

The $1.9 trillion plan would aim to speed up the vaccine rollout and provide financial help to individuals, states and local governments and businesses. Called the “American Rescue Plan,” the legislative proposal would meet Biden’s goal of administering 100 million vaccines by the 100th day of his administration, while advancing his objective of reopening most schools by the spring. It would also include $1,400 checks for most Americans. Get the rest of the specifics here.

What kind of help can small businesses get right now?

A new round of Paycheck Protection Program loans recently became available for pandemic-ravaged businesses. These loans don’t have to be paid back if rules are met. Right now, loans are open for first-time applicants. And the application has to go through community banking organizations — no big banks, for now, at least. This rollout is designed to help business owners who couldn’t get a PPP loan before.

What does the hiring situation in the U.S. look like as we enter the new year?

New data on job openings and postings provide a glimpse of what to expect in the job market in the coming weeks and months. This time of year typically sees a spike in hiring and job-search activity, says Jill Chapman with Insperity, a recruiting services firm. But that kind of optimistic planning for the future isn’t really the vibe these days. Job postings have been lagging on the job search site Indeed. Listings were down about 11% in December compared to a year earlier.

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