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Roseanne Barr attends the premiere of ABC's "Roseanne" at Walt Disney Studio Lot on March 23, 2018, in Burbank, California.
Roseanne Barr attends the premiere of ABC's "Roseanne" at Walt Disney Studio Lot on March 23, 2018, in Burbank, California. - 
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Marketplace

When we called up business ethicist Greg Fairchild from the University of Virginia this morning, we expected to have a wide-ranging conversation to get at Kai's question of a few weeks back: Are there market-based solutions to ensure better ethics? We didn't expect we'd have such a timely case study in Disney-owned ABC and "Roseanne." The network canceled its show hours after a racist tweet from star Roseanne Barr. We got the Darden School of Business professor's reaction as the news played out in the way it always seems to these days: fast, furious and on Twitter.


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Follow Kai Ryssdal at @kairyssdal