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It used to be easy for U.S. corporations to stay away from politics. Now, not so much. President Trump calls out companies and industries directly on Twitter or in summonses to Washington. It's hard for chief executives to ignore his prodding, invitations or policies. But when they do respond, they risk alienating their own consumers who feel strongly about Trump — one way or the other. What's corporate America to do?

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.

Follow Marielle Segarra at @@mariellesegarra