Two months ago, the Met Cinema shut down. It was the only movie theater in the small, central California community of Oakhurst. Like lots of smaller movie theaters around the country, the Met just couldn’t make enough money to say in business.
But a group of local residents have come up with an innovative subscription-based financial plan to save their theater. It works like this: For $20 a month, theater-goers get unlimited access to movie showings — and maybe even some influence on the lineup.
Sounds like a good deal for viewers, but can the theater survive on the new model?
“The primary income for any theater is actually based on the concessions,” says James Nelson, one of the locals heading up the new theater plan. “A good portion of the ticket [price] that actually goes toward the studios. The concessions will definitely support the theater.”
To hear more about how the Met Cinema plans to stay up to date in the digital age, click on the audio player above.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.
make public service
Thank you for doing your part!