"It turns out that people who go to the movies are a little bit like people who fly in airplanes,” said Ben Fritz at the Wall Street Journal. “It's this the same basic experience, but some people are willing to pay more for something extra.”
Open caption screenings spread to theaters across the country, making movies more accessible and drawing in captions-loving movie viewers. But some fear it’s changing the movie theater experience.
Scary movies accounted for nearly 11% of the domestic box office take last year, according to Comscore. Contrast that to 2014, when just 4% came from horror.