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Got chocolate milk?

Is chocolate milk the best thing for athletes?

And finally, can you guess what's being marketed as "nature's recovery drink?"

Here's a hint:  it's a new ad campaign from the dairy industry group behind those "Got Milk?" ads. A long list of athletes will be praising the benefits of chocolate milk.

Here's a sample:

Ad 1: After I've gone to hell and back, I refuel with chocolate milk.

Ad 2: To replenish critical nutrients, and for high-quality protein.

The ads cite an industry-sponsored study that found recreational runners who drank fat-free chocolate milk ended up running 23 percent longer, compared to those who drank carbohydrate sports drinks. Some nutrition experts say the industry is really pushing chocolate milk because consumption has been dropping since many school districts have soured on it.

About the author

Bob Moon is Marketplace’s senior business correspondent, based in Los Angeles.
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