Got chocolate milk?

Is chocolate milk the best thing for athletes?

And finally, can you guess what's being marketed as "nature's recovery drink?"

Here's a hint:  it's a new ad campaign from the dairy industry group behind those "Got Milk?" ads. A long list of athletes will be praising the benefits of chocolate milk.

Here's a sample:

Ad 1: After I've gone to hell and back, I refuel with chocolate milk.

Ad 2: To replenish critical nutrients, and for high-quality protein.

The ads cite an industry-sponsored study that found recreational runners who drank fat-free chocolate milk ended up running 23 percent longer, compared to those who drank carbohydrate sports drinks. Some nutrition experts say the industry is really pushing chocolate milk because consumption has been dropping since many school districts have soured on it.

About the author

Bob Moon is Marketplace’s senior business correspondent, based in Los Angeles.
Log in to post0 Comments

Buzzworthy

Recent comments on our stories..

zingledot's picture

Attack of the shrimp (prices)

This issue has been going on for some time, actually. Anyone in the restaurant business feels this pain. More than a year ago the price for our...

sgardner's picture

Attack of the shrimp (prices)

 If you’re a shrimp lover you may be wondering why you’re paying more for your favorite shrimp cocktail or Pad Thai. It’s actually a bacterial...

emcolligan's picture

Real estate flippers are back!

I'm glad to see others have commented about the thoughtless reference to a pit bull. The Maryland legislature recently passed and Governor O...

NickMullins's picture

When the coal layoffs trickle down

My great grandfather started in the coal mines of Southwestern Virginia in 1936 during a time when logging companies such as W.M. Ritter were...

With Generous Support From...