Marketplace PM for April 2, 2007
Ads for the drug Celebrex return tonight after a two-year absence, but the focus will be on the aspirin's potential dangers rather than its benefits. Helen Palmer reports on the product's marketing makeover.
How can the record companies stay alive when American consumers trade over a billion music tracks freely online every month? Commentator Celia Hirschman offers a win-win solution for labels, artists and fans.
You can't go horseback riding at the Big Nerd Ranch, but you can rope in some killer software-coding skills.
The Supreme Court ruled today that the EPA has the right to limit auto-emissions of carbon dioxide. As Steve Henn reports, this puts more pressure on the Bush Administration to act.
The Tribune Company is comprised of 11 newspapers, 23 TV stations — and 20,000 employees. Jeff Tyler has the story on why the financing under new owner Sam Zell is making some workers nervous.