How can the record companies stay alive when American consumers trade over a billion music tracks freely online every month? Commentator Celia Hirschman offers a win-win solution for labels, artists and fans.
Ads for the drug Celebrex return tonight after a two-year absence, but the focus will be on the aspirin's potential dangers rather than its benefits. Helen Palmer reports on the product's marketing makeover.
The TV show Prison Break is the hottest series in China, thanks to the millions of fans who download the show illegally. Scott Tong reports on the power of digital word-of-mouth in the world's biggest consumer market.
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