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Marketplace PM for April 2, 2007

Episode Description 

Celebrating a drug's return with caution

Ads for the drug Celebrex return tonight after a two-year absence, but the focus will be on the aspirin's potential dangers rather than its benefits. Helen Palmer reports on the product's marketing makeover.

Keep the music going and the artists paid

How can the record companies stay alive when American consumers trade over a billion music tracks freely online every month? Commentator Celia Hirschman offers a win-win solution for labels, artists and fans.

It's a digital hit in China

The TV show Prison Break is the hottest series in China, thanks to the millions of fans who download the show illegally. Scott Tong reports on the power of digital word-of-mouth in the world's biggest consumer market.
Posted In: Canada

Remembering Wall Street's original tycoons

Before there was Goldman Sachs or Morgan Stanley, there was Lazard Freres. Kai Ryssdal talks to author William Cohan on his book about the financial firm's legacy on Wall Street.
Posted In: Wall Street

The real cowboys of computer programming

You can't go horseback riding at the Big Nerd Ranch, but you can rope in some killer software-coding skills.

Supreme Court: CO2 a pollutant

The Supreme Court ruled today that the EPA has the right to limit auto-emissions of carbon dioxide. As Steve Henn reports, this puts more pressure on the Bush Administration to act.

A financial makeover for Tribune employees

The Tribune Company is comprised of 11 newspapers, 23 TV stations — and 20,000 employees. Jeff Tyler has the story on why the financing under new owner Sam Zell is making some workers nervous.