Marketplace Tech for Thursday, February 28, 2013
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What online activity is worth the effort and actually leads to sales? Banner ads, Facebook likes, links to the time you were on public radio? Diamond Candle turned to a New York startup called SumAll, which has come up with a way to let clients see the stats on what online action caused what online reaction. SumAll's founder Dane Atkinson says big Internet companies have a mountain of data on this, but making sense of it is the trick. And, a Carnegie Mellon post-doc student and Japanese researchers have just come up with a way to get smooth video from a thrown, spinning football.
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Posted In: social media, advertising, Facebook, Google
What online activity actually leads to sales? An digital data cruncher breaks down the value of Facebook 'likes', Instragram photos, and online posts.
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