02/24/06
Marketplace AM for February 24, 2006
Episode Description:
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DVR-targeted commercials
KFC announced a new TV spot that viewers will have to watch frame by frame to find a secret code. Is this type of advertising enough to get DVR users to lay off the fast forward button? Rachel Dornhelm reports.
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Carnival feathers
Bird flu fears in Brazil has caused the price of the colorful feathers in carnival costumes to skyrocket. Paulo Prada has more.
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The smoking lounge is open
Cities across the US, including New York and Los Angeles, have banned smoking in restaurants and even bars. Chicago finally caved into that peer pressure last month... perfect timing for the city's new luxury smoking lounge. Diantha Parker reports.
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What's an Oscar worth?
It's time for the Oscars. Tess Vigeland talks to Daily Variety editor Michael Speier about the green behind the little gold statute.
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Blackberry ruling
Today is D-Day in the lawsuit over whether the makers of the Blackberry PDA are illegally using patented technology to drive their devices. Lisa Napoli has more.
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Nortel's Power Play
Telecom equipment giant Nortel sells the hardware that makes communication possible. But it's still trying to connect with investors. The company's new CEO made his public debut yesterday, and promised big changes in Research and Development. From the Innovations Desk at North Carolina Public Radio, Janet Babin reports.
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Dr. Wal-Mart
Wal-Mart will be expanding its health insurance program, covering the children of part-timers and reducing the waiting period for coverage eligibility. They'll also be opening cheap clinics in some stores. As Stacey Vanek-Smith reports, businesses across the US are watching.
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Glaxo defends Flonase
The FDA, under fire for sluggishness in approving generic drugs, announced this week that it had OKed a generic version of the popular nasal spray Flonase. In response, the drug's maker, GlaxoSmithKline, took legal action to halt the move. Helen Palmer reports from the Health Desk at WGBH.
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