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What’s behind the low price of Disney’s new streaming service?

The media giant is launching Disney+ at $6.99 per month, nearly half the monthly price of a standard Netflix subscription.

What’s behind the low price of Disney’s new streaming service?
Valerie Macon/AFP/Getty Images

When Disney announced the price of its new streaming service during an investors conference, there was an audible gasp in the room. And a lot of speculation as to how the company arrived at that number.

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