Sep 8, 2018
J.C. Penney hopes for hit with Lionel Richie sheets
Today is the day Lionel Richie fans have been waiting for. The pop star’s line of sheets and towels hit stores shelves at J.C. Penney. Celebrity endorsements and product lines are of course nothing new. But the somewhat odd pairing made us wonder what it takes for these sorts of partnerships to work out. Click […]
by Amy Scott
Today is the day Lionel Richie fans have been waiting for. The pop star’s line of sheets and towels hit stores shelves at J.C. Penney. Celebrity endorsements and product lines are of course nothing new. But the somewhat odd pairing made us wonder what it takes for these sorts of partnerships to work out.
Click the audio player above to hear the full story.
Related Topics
Latest Episodes
View All Shows
4 hours ago25:16
11 hours ago5:54
16 hours ago8:19
5 days ago27:11
7 days ago12:18
4 months ago24:33