Aug 3, 2017
Goodbye cable, hello YouTube: As kids move online, so do Mattel’s ad dollars
Toymaker Mattel wants to get kids’ attention, and it’s going online to do it. The company announced this week it will spend at least $10 million on advertising this year on Google’s YouTube Kids platform. It’s the company’s biggest ad buy online to date. Click the audio player above to hear the full story.
Toymaker Mattel wants to get kids’ attention, and it’s going online to do it. The company announced this week it will spend at least $10 million on advertising this year on Google’s YouTube Kids platform. It’s the company’s biggest ad buy online to date.
Click the audio player above to hear the full story.
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