Toymaker Mattel wants to get kids’ attention, and it’s going online to do it. The company announced this week it will spend at least $10 million on advertising this year on Google’s YouTube Kids platform. It’s the company’s biggest ad buy online to date. Click the audio player above to hear the full story.

Hasbro, the toy and game powerhouse, reports its second quarter earnings today . So far this year, the company has been going strong, beating expectations, which is not the case for its rival, Mattel. We explore why the companies may be trading fortunes.  Click the audio player above to hear the full story.

Hasbro will now be taking over production of Disney princess dolls with $500 million contract.

This holiday season, the classic toy is getting a fancy upgrade with help from Google.

As part of its Hot Wheels brand, Mattel is coming out with a miniature Tesla Model S.