Mattel

Jul 23, 2020
Mattel banks on keeping kids busy during the pandemic
Justin Sullivan/Getty Images
Mattel has pivoted, playing to the moment at hand with marketing like “play is never canceled” and an emphasis on family activities.
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Oct 29, 2019
Mattel isn’t having much fun these days
David McNew/Getty Images
Rival toymaker Hasbro reported disappointing earnings last week, and Mattel faces similar headwinds from tariffs and store closures.
Jul 25, 2019
New movies drive toy sales, but threat of tariffs looms
Justin Sullivan/Getty Images
The industry is living under threat of tariffs on toys manufactured in China.
Feb 7, 2019
Mattel, Hasbro to offer snapshot of toy industry
Renata Sago/Marketplace
Mattel and Hasbro will both report their earnings this week. Mattel reports Thursday after the market closes, and Hasbro reports Friday. Combined, these two companies will give us a sense of how the toy industry fared during the all-important holiday season and how they’re coping with the closure of retailer Toys R Us.
Oct 31, 2017
Mattel is trying to get into the quinceañera business with Barbie
Shelly D. Brisbin for Marketplace
Barbie was born in 1959. So why is she having a quinceañera? This is the story of how Mattel is trying to get into the quinceañera business.
Aug 3, 2017
Goodbye cable, hello YouTube: As kids move online, so do Mattel’s ad dollars
Toymaker Mattel wants to get kids’ attention, and it’s going online to do it. The company announced this week it will spend at least $10 million on advertising this year on Google’s YouTube Kids platform. It’s the company’s biggest ad buy online to date. Click the audio player above to hear the full story.
Jul 24, 2017
It’s not child’s play: Hasbro and Mattel battle for success in the world of toys
Hasbro, the toy and game powerhouse, reports its second quarter earnings today . So far this year, the company has been going strong, beating expectations, which is not the case for its rival, Mattel. We explore why the companies may be trading fortunes. Click the audio player above to hear the full story.
Jan 1, 2016
Hasbro beats Mattel for contract with Disney
Hasbro will now be taking over production of Disney princess dolls with $500 million contract.
Nov 28, 2015
Viewmaster goes VR
This holiday season, the classic toy is getting a fancy upgrade with help from Google.
Jun 18, 2015
Mattel wheeling out miniature Tesla Model S
As part of its Hot Wheels brand, Mattel is coming out with a miniature Tesla Model S.