Hasbro will now be taking over production of Disney princess dolls with $500 million contract.
On Friday, a new era in toys is starting.
For decades now, Mattel has had a contract from Disney to manufacture and sell its princess dolls. But in a pretty major toy coup, Mattel’s major rival Hasbro swooped in and stole that $500-million crown.
Claire Suddath wrote about the business dealings behind the switch in Bloomberg Businessweek.
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