If you are a business which needs to store loads of data, this week you’ve got more options for that so-called “cold storage.”

Google has unveiled a new service to store old data at a penny per gigabyte per month, and a retrieval process it says takes seconds.

The company considers this new product a “game-changer” that will make it easier to access the kind of data a business might occasionally need.

Forrester analyst Henry Baltazar sees this as a way for Google to build relationships.

“There’s a lot of things you can do once data is in the cloud but the key thing is you can’t really sell those services unless you have data,” he says.