Earlier this week, the website for the visitors bureau in Ithaca, New York, a city currently buried under several feet of snow, knew enough was enough.

They put a picture of the beaches of the Florida Keys on their homepage with a line that read, “That’s it. We surrender. Winter, you win. Key West anyone?”.

The site’s back to normal now, but the bureau’s director said to the Ithaca Journal that it was a way to stay engaged with customers at a time when Upstate New York isn’t exactly top of mind.