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Uber’s data makes a creepy point about the company

A 2012 blog post from Uber's data team tracked post-one-night-stand rides.

Uber has had to deal with some bad PR after several inappropriate comments by its senior vice president, Emil Michael, were reported by Buzzfeed.

Well, sad news: This isn’t the first time Uber has done something icky.

A couple of years ago, there was an entry on the company’s blog titled “Rides of Glory.” The company examined its rider data, sorting it for anyone who took an Uber between 10 p.m. and 4 a.m. on a Friday or Saturday night. Then it looked at how many of those same people took another ride about four to six hours later – from at or near the previous nights’ drop-off point.

Yes, Uber can and does track one-night stands. Consider it the Uber equivalent of the walk of shame.

Update: Uber has deleted the blog post, the link has been replaced with an archived version.

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