Culture

A scripted comedy series on TikTok has racked up over 4 million views. Most viewers don’t know that it’s a marketing campaign.

The resurgence of Y2K fashion has been on trend for a while now: low rise jeans, wired headphones, bucket hats and so on. But plenty of brands are failing at capturing the favor of Gen Z consumers.

The “frugal traveler” is in vogue this summer as economic uncertainties continue to weigh on consumers.

Over the past five years, nuclear power has experienced a renaissance in public and political support. The formerly controversial energy source has seen cultural moments on TikTok, ESPN College Gameday, and even in the White House.

Cracker Barrel's decision to toss their new logo and keep the "old timer" is an example of the power that engaged consumers have right now.

Lego reported a 12% jump in revenue this year. One reason? Grownups, or "kidults," who buy them for themselves.

As traditional advertising loses its grip, brands are embedding themselves more and more directly into the shows and movies we choose to watch.

Only 9% of golf courses offer caddie services, yet one third of golfers wish their home courses offered it, according to the National Golf Foundation. But caddie services can be a costly expense, so new tech is helping make them par for the course.

With September just around the corner, fall fashion is starting to hit the shelves at retailers across the country. They’re trying to balance new tariffs and a value-driven consumer.

Short answer? Viral fried cheese. Long answer: A strategy of courting Gen Z with kitschy marketing and affordable offerings.