Culture

If you look online, you’ll find legions of gamers complaining that they’re now having to fork out a day’s wages to buy the latest video game titles.

Streameast, the world’s largest illegal sports streaming platform, has been shut down after a sting operation by law enforcement in Egypt. But in the streaming era, the cost of being a loyal and legal sports fan is higher than ever.

Government cuts have increased the threat of invasive ant species in the United States.

A scripted comedy series on TikTok has racked up over 4 million views. Most viewers don’t know that it’s a marketing campaign.

The resurgence of Y2K fashion has been on trend for a while now: low rise jeans, wired headphones, bucket hats and so on. But plenty of brands are failing at capturing the favor of Gen Z consumers.

The “frugal traveler” is in vogue this summer as economic uncertainties continue to weigh on consumers.

Over the past five years, nuclear power has experienced a renaissance in public and political support. The formerly controversial energy source has seen cultural moments on TikTok, ESPN College Gameday, and even in the White House.

Cracker Barrel's decision to toss their new logo and keep the "old timer" is an example of the power that engaged consumers have right now.

Lego reported a 12% jump in revenue this year. One reason? Grownups, or "kidults," who buy them for themselves.

As traditional advertising loses its grip, brands are embedding themselves more and more directly into the shows and movies we choose to watch.