Theaters and dance companies scramble to survive this holiday season
Share Now on:
‘Tis the season for social distancing, which means theaters, dance companies and musical groups across the country have had to cancel big-ticket holiday performances they rely on for revenue. The cancellations have dealt a heavy blow to their bottom lines and to the communities that rely on them for holiday cheer.
In a typical year, the Gay Men’s Chorus of Washington, D.C. holiday show involves 300 singers in flashy costumes performing in front of a packed audience. But this year, the COVID Grinch stole Christmas.
“Unfortunately, singing is one of the most dangerous things to be doing right now,” said Thea Kano, the chorus’s artistic director. The holiday show is canceled, replaced by a video people can stream for $25. Kano isn’t sure how many patrons will bite.
“The December show is our biggest moneymaker,” she said. “Frankly, we’re not sure how much we’re going to be able to bring in.” The holiday event usually brings in 10% to 12% of their overall income.
The historic Ford’s Theatre in downtown Washington, D.C., typically sells around 30,000 tickets a year to its production of “A Christmas Carol” by Charles Dickens, according to Paul Tetreault, the theater’s director. The theater had to cancel this year’s run due to safety concerns and the city’s crowd size restrictions.
“[‘A Christmas Carol’] generates $2.5 million in ticket sales,” he said. “That’s pretty much 20% of our budget.”
The theater hasn’t been able to employ many of the actors, designers and technicians it usually works with on productions. The theater also furloughed some administrative staff.
Some arts leaders like Tetreault say the only way they’ll survive into the new year is if the federal government steps in with financial support. They’re lobbying for dedicated relief for arts workers and venues.
But even in this dire landscape, many arts groups are finding new ways to reach their audience. The Maryland Youth Ballet is marketing a filmed version of its annual classic, “The Nutcracker.” To make rehearsals safe, the ballet school’s principal Deidre Byrne marked off socially distant squares on the floor for each child.
“We dance in a box. For example, I choreographed the snowflakes, and they never leave their boxes,” Byrne said.
Usually the show brings in $130,000 in profit, she said. Byrne’s not expecting anywhere close to that amount this year, but the school plans to keep offering dance classes as long as it can.
COVID-19 Economy FAQs
What are the details of President Joe Biden’s coronavirus relief plan?
The $1.9 trillion plan would aim to speed up the vaccine rollout and provide financial help to individuals, states and local governments and businesses. Called the “American Rescue Plan,” the legislative proposal would meet Biden’s goal of administering 100 million vaccines by the 100th day of his administration, while advancing his objective of reopening most schools by the spring. It would also include $1,400 checks for most Americans. Get the rest of the specifics here.
What kind of help can small businesses get right now?
A new round of Paycheck Protection Program loans recently became available for pandemic-ravaged businesses. These loans don’t have to be paid back if rules are met. Right now, loans are open for first-time applicants. And the application has to go through community banking organizations — no big banks, for now, at least. This rollout is designed to help business owners who couldn’t get a PPP loan before.
What does the hiring situation in the U.S. look like as we enter the new year?
New data on job openings and postings provide a glimpse of what to expect in the job market in the coming weeks and months. This time of year typically sees a spike in hiring and job-search activity, says Jill Chapman with Insperity, a recruiting services firm. But that kind of optimistic planning for the future isn’t really the vibe these days. Job postings have been lagging on the job search site Indeed. Listings were down about 11% in December compared to a year earlier.
News and information you need, from a source you trust.
In a world where it’s easier to find disinformation than real information, trustworthy journalism is critical to our democracy and our everyday lives. And you rely on Marketplace to be that objective, credible source, each and every day.
This vital work isn’t possible without you. Marketplace is sustained by our community of Investors—listeners, readers, and donors like you who believe that a free press is essential – and worth supporting.