How 3 small businesses are surviving the pandemic
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It’s no surprise that many small businesses are hurting. According to the latest figures from the Census Bureau’s Small Business Pulse Survey, nearly 44% of respondents saw a moderate decline due to the pandemic. But what does that look like in practice?
Last year, Marketplace followed three small businesses through the holiday retail season. We checked back in with those business owners to see how the pandemic has shaped the way they worked. The following are transcripts, lightly edited for clarity.
Patty Delgado, CEO of Hija de tu Madre in Los Angeles
“Our planners are basically our key item every year. And this year, we’re having to order them even farther in advance than we normally would just to make sure that we have these planners on time. And I’m honestly a little bit worried. This is our first year ordering inventory through a boat. And that takes a really long time. But, you know, we’re at this point that’s like, even a little bit more secure than getting things on a plane.
“I think the health of so many industries also impacts the well-being of my business. Like everything is interconnected, and I think that things just take longer because of sourcing. So I think there really is this trickle effect, or like, everything just feels so related. So I think no business or no industry is really totally immune to this.”
Kristin Thalheimer Bingham, co-owner of Dean’s Sweets in Portland, Maine
“So business in the last week has been pretty good. We have customers walking in, we have website orders, we have phone orders. It also doesn’t feel really normal, and comparing this past week to last year, for example, we are at about 50% of normal.
“We have been considered essential because we’re a food supplier. When the pandemic hit in March, we did curbside. So we didn’t have any walk-in traffic, but our website orders just went through the roof. So I think investing in our website now is really something that will be helpful for us.
“When I’m working at our downtown Portland location, I do feel like things are coming back. So I see a lot more people walking by the store. I see a lot more people coming into the store. So things feel like they’re coming back to life a little bit right now.”
Gary Merriman, owner of the Fish Hawk in Atlanta
“We’ve gotten a lot of foot traffic. The store’s been very busy. We are limiting the number of people that can come in, and require a mask, and we have a hand-sanitizing station outside before you enter. Rods have been one of the toughest things to get. One, the demand is high, but also the supply’s very low. A lot of my manufacturers are U.S.-made rods [in] Washington state, Wisconsin. And so you can imagine, you know, they were going through, you know, a shutdown.
“You just never have seen so many people want to go fishing. Families were taking their kids. They needed something to do, and outdoors was the ticket.
“Our business was actually better than it would have been last year. So I don’t know if that’s sustainable. I just hope it levels off to a normal level and doesn’t go below that. I know that’s a wordy answer.”
COVID-19 Economy FAQs
What’s going on with extra COVID-19 unemployment benefits?
It’s been weeks since President Donald Trump signed an executive memorandum that was supposed to get the federal government back into the business of topping up unemployment benefits, to $400 a week. Few states, however, are currently paying even part of the benefit that the president promised. And, it looks like, in most states, the maximum additional benefit unemployment recipients will be able to get is $300.
What’s the latest on evictions?
For millions of Americans, things are looking grim. Unemployment is high, and pandemic eviction moratoriums have expired in states across the country. And as many people already know, eviction is something that can haunt a person’s life for years. For instance, getting evicted can make it hard to rent again. And that can lead to spiraling poverty.
Which retailers are requiring that people wear masks when shopping? And how are they enforcing those rules?
Walmart, Target, Lowe’s, CVS, Home Depot, Costco — they all have policies that say shoppers are required to wear a mask. When an employee confronts a customer who refuses, the interaction can spin out of control, so many of these retailers are telling their workers to not enforce these mandates. But, just having them will actually get more people to wear masks.
You can find answers to more questions on unemployment benefits and COVID-19 here.
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