Password sharing denies streaming services $9 billion in fees — report
Share Now on:
According to a recent study, nearly one third of TV consumers share an online TV service password with a friend or extended family member, while 42% of consumers say they use someone else’s credentials.
According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies doing more to crack down?
The answer lies in the heated competition between streaming services and the cost of acquiring market share.
Click the audio player above to hear the full story.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.