According to a recent study, nearly one third of TV consumers share an online TV service password with a friend or extended family member, while 42% of consumers say they use someone else’s credentials.

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies doing more to crack down?

The answer lies in the heated competition between streaming services and the cost of acquiring market share. 

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