Superstar singer Rihanna is already known as a fashion icon and, certainly since the launch of her make-up line Fenty Beauty, as a business phenom.
The play makes sense for LVMH, which may be seeking a way to make more diverse and youthful a roster that is heavy on heritage labels like Emilio Pucci, Christian Dior and, of course, Louis Vuitton. Rihanna makes history as the first black woman to lead a fashion house at LVMH.
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