Superstar singer Rihanna is already known as a fashion icon and, certainly since the launch of her make-up line Fenty Beauty, as a business phenom.
The play makes sense for LVMH, which may be seeking a way to make more diverse and youthful a roster that is heavy on heritage labels like Emilio Pucci, Christian Dior and, of course, Louis Vuitton. Rihanna makes history as the first black woman to lead a fashion house at LVMH.
As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.
Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.
Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.