Marketplace®
Every story is an economic story

Beatlemania is alive and well in the band’s hometown of Liverpool

Growing Beatles tourism has helped other businesses in Liverpool — many hotels, restaurants and shopping centers have opened up in recent years.

Beatlemania is alive and well in the band’s hometown of Liverpool
PETER SKINGLEY/AFP/Getty Images

The city of Liverpool is almost synonymous with the Beatles. Almost 50 years after the band split up, the place is a sort of Beatles Disney Land: there’s a Beatles-themed hotel, a Beatles museum and plenty of shops with all kinds of Beatles merchandise. Fans come from all over the world to see where the story of the Fab Four all started — and this Beatlemania is bringing around  $104 million to the region every year.

Related Topics

Latest Episodes

View All Shows
  • Marketplace
    8 hours ago
    25:17
  • Marketplace Morning Report
    16 hours ago
    6:24
  • Marketplace Tech
    20 hours ago
    16:16
  • This Is Uncomfortable
    2 days ago
    28:46
  • Million Bazillion
    4 days ago
    30:57
  • Make Me Smart
    4 months ago
    24:33