The annual Comic-Con International kicks off this week in San Diego. Comic-Con makes money selling tickets, renting floor space to vendors and exhibitors, and getting sponsors. GuideStar, which tracks nonprofits, says the convention has seen steady year-over-year revenue growth for the last 17 years, as comic culture has become central to pop culture. The most recent report puts convention revenue at $19 million, which exceeds its expenses. The convention brings tourism dollars to San Diego and has spun off other events in other places.
Click the audio player above to hear the full story.
“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VABEFORE YOU GO