York & Fig

York & Fig: The business of gentrification

Krissy Clark Dec 4, 2014
HTML EMBED:
COPY
York & Fig

York & Fig: The business of gentrification

Krissy Clark Dec 4, 2014
HTML EMBED:
COPY

A familiar storyline is often shared in gentrifying neighborhoods about how all the change got started. At some point, it usually involves a cute little café. In Highland Park, California, it’s a place called Café de Leche, which opened in 2008.

The café has also become a favorite target of disgruntled old-timers. They have tagged it with words like “gentrifier,” posted symbolic “eviction notices” to its door and managed to get an expletive directed at hipsters to pop up on laptops used at the café.

This story is not about Café de Leche, or any master plan of its owners. Instead, this story is about the much larger and much less visible network of professionals who surround Café de Leche, and who do make changing neighborhoods their business – a very lucrative one.

Read the rest of this story at YorkAndFig.com

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.