When you consider typical breakfast beverages, near the top is a nice chilled glass of orange juice. A simple pleasure.
Or is it?
Turns out there’s way more going on in that carton of O.J. than you might be aware of.
He says the soft drink giant has been building its orange juice empire for the last few years. They’ve focused on O.J. in a carton instead of the frozen concentrate stuff you buy in a can, because it makes more money.
“One of the innovations that Coke has developed over recent years is to basically figure out how to predict Mother Nature — and a lot of that involves collecting data points on everything from the acidity on orange juice to weather patterns,” said Stanford.
He says they use a computer model to figure out how to blend their orange juice into a standardized flavor that O.J.-drinkers expect.
You likely drink orange juice all year round, but the growing season for oranges is only about three or four months. It’s a battle against Mother Nature. Stanford says they store the orange juice up to eight8 months at a time in large vats. And yes, that means the last glass of orange juice you had was “at least blended in part from orange juice that could be up to eight months old.”
You probably wouldn’t have guessed that from marketing campaigns.
Despite all that high-tech planning to get the orange juice to your table, the oranges are still picked from the tree by hand.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.