marketing

Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?

The White House is proposing new online privacy rules. But one analyst tells us, advertisers aren't all that interested in who you really are.

The website Brandchannel's annual Product Placement Awards highlight brand cameos in the year's top films. And as Brandchannel's Abe Sauer says, the purpose of product placement isn't only about the cash.

For marketers this year, the Consumer Electronics Show is the place to be.

The end of the year brings all kind's of top ten, top 100 and best of 2011 lists — but what kind of value do we get out of them?

So, how to appeal to a new generation of bird watcher? The Audubon Society goes for a rebrand.

Airbnb, the travel start-up that matches travelers with people looking to rent their home or apartment, is fending off a recent rash of really bad…

This final note today. We saw an article about this, a pizza chain in England this morning. Apparently, it's hired a trained classical actor to…

Between the chips and beer, you might want to stick some juice boxes and Cheerios before settling in to watch the game….