marketing

Long a staple of business networking, golf is on the decline. It's lost five million players in the last 10 years, but now it's making some changes to bring golfers back to the course.

Some pay to have their their views considered as hot topics on Twitter, but what do they get for their money?

Despite criticism for perpetuating gender stereotypes, the Danish toy maker's first half-year sales were up 24 percent.

Olympic athletes helped increase sales of colorful therapeutic tape.

One sports agent talks about what can bring an athlete big bucks — and what won't.

Tattoo giveaways are cropping up as the latest trend in brand marketing. Unlike free T-shirts or hats with brand images, in this case the logo stays — forever.

Merck's use of cartoon animals from “Madagascar 3” prompts complaint that grape-flavored Claritin allergy medicine could be confused for candy.

Nokia puts giveaways to the test with free smartphones for first-year students at Seton Hall University.

Honestly, could there be a better pitchman than Abe Lincoln? The upcoming release of the film "Abraham Lincoln: Vampire Hunter" is just the latest idea to cash in on the 16th president.