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Some signs point to falling consumer confidence as delta rises

Later this week we will learn how much consumers spent in June, and on what. But that might not be the best picture of what’s going on now.

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People walk through a shopping district in Brooklyn, New York. Recent surveys show a decline in consumer sentiment and concern about returning to offices and public spaces.
People walk through a shopping district in Brooklyn, New York. Recent surveys show a decline in consumer sentiment and concern about returning to offices and public spaces.
Spencer Platt via Getty Images

The next consumer spending report will be out Friday. The report will describe what consumers spent in June, offering a snapshot of a particular point in time.

“That’s the challenge with the personal spending data, is it’s pretty lagged,” said Andrew Dubinsky, senior U.S. economist at UBS.

By the time consumer spending numbers come out, they’re a month old. In normal times, that’s not such a big deal.

In a pandemic, however, with the variables of cases and vaccination rates and new restrictions, a month can make a difference.

Like maybe in June, a consumer wasn’t worried about going to a concert or booking a vacation in another state, but in July, with cases rising, it’s a different story. 

So Dubinsky said UBS has other ways of tracking spending.

“We are looking at credit card spending data. We’re looking at mobility data, to track things like business to retail stores or transit hubs,” he said.

So far, they’re not seeing a drop in spending. They have seen a change in consumer sentiment lately, though.

In surveys, more people report that they’re nervous about going back to the office or to public spaces. 

“I can tell you that every day we’re interviewing 6,000 people, and very clearly over the last two weeks, confidence has fallen dramatically,” said John Leer, chief economist at the research firm Morning Consult.

When consumer confidence falls, spending often follows, he said.

“Obviously, there are some things that people have to pay every month — your rent, groceries,” Leer said. “But there’s a decision that people make: Is now a good time to go out and buy a car? Is now a good time to take a vacation?”

And that has to do not only with their job situations or how much money they have in the bank, but also how they feel about the economy and where it’s going. 

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