Nov 21, 2016
What will the election mean to holiday sales?
Uncertainty about consumer behavior after the election has retailers nervous

Shoppers leave a Target store after the start of a Black Friday sale during Thanksgiving evening in Los Angeles, California on November 26, 2015.
MARK RALSTON/AFP/Getty Images
Last week, retailers including Target and Best Buy reported stronger-than-expected third-quarter sales, adding to optimistic forecasts for the holiday season. The National Retail Federation predicts a 3.6 percent gain this year over last. The possible fly in the ointment? Uncertainty about consumer behavior in the aftermath of Donald Trump’s election. To get a sense of what’s happening on the ground, we visited pop-up holiday market in New York City.
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