Marketplace®
Every story is an economic story

NBA jerseys are getting ads

Teams will sell a small patch, worth $100 million a year altogether, starting in 2017.

JaVale McGee of the Denver Nuggets in the front row after saving the ball against the New Orleans Pelicans at Pepsi Center on November 21, 2014 in Denver, Colorado.
JaVale McGee of the Denver Nuggets in the front row after saving the ball against the New Orleans Pelicans at Pepsi Center on November 21, 2014 in Denver, Colorado.
Doug Pensinger/Getty Images

Just days after the NBA’s regular season went out in a double-blaze of Steph Curry/Kobe Bryant glory, NBA owners voted Friday to allow ads on players jerseys starting in two years.

It’s not much, teams will sell a 2.5-inch square patch, quite a bit less than say, soccer uniforms.

Commissioner Adam Silver says the program should bring in about $100 million.

Still, just no.

Related Topics

Collections:

Latest Episodes

View All Shows
  • Marketplace
    7 hours ago
    25:16
  • Marketplace Morning Report
    14 hours ago
    5:54
  • Marketplace Tech
    19 hours ago
    8:19
  • This Is Uncomfortable
    5 days ago
    27:11
  • Million Bazillion
    7 days ago
    12:18
  • Make Me Smart
    4 months ago
    24:33