Marketplace®
Every story is an economic story

Taco Bell menu goes healthy, with protein

The fast-food franchise is looking to double the meat in its menu items.

And this final note, a beef taco by any other name is a protein taco apparently.

Taco Bell’s going to start testing a new “Protein Power” menu in Ohio starting in July. The idea is to double the meat in some of their menu items, limit the calories and emphasize the protein — not the meat. Researchers have scoured the Internet for our feelings about terms like “meat” and “protein” and protein definitely wins the popularity contest.

Hey folks, it’s still beef.

Related Topics

Collections:

Latest Episodes

View All Shows
  • Marketplace
    4 hours ago
    25:22
  • Marketplace Morning Report
    12 hours ago
    7:09
  • Million Bazillion
    17 hours ago
    30:57
  • Marketplace Tech
    17 hours ago
    12:45
  • This Is Uncomfortable
    6 days ago
    28:44
  • Make Me Smart
    4 months ago
    24:33