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JEREMY HOBSON: Verizon is getting ready for a major announcement tomorrow. And word is — four years after Apple introduced the iPhone — it may now be available on more than one carrier.

Marketplace’s Jennifer Collins reports.

JENNIFER COLLINS: That one carrier has been AT&T. And AT&T hasn’t exactly had the best reputation these last few years.

LAURA DIDIO: The cellphone coverage is notoriously poor.

Laura Didio is with Information Technology Intelligence Consulting. She says a Verizon iPhone could bring with it better deals for consumers.

DIDIO: Verizon is really going to try to make the most of this opportunity by offering even more bundles than they have been.

Apple — reportedly — sold more than 45 million iPhones last year. Tech analyst Rob Enderle says with Verizon, those sales could double.

ROB ENDERLE: I think it’s very clear that apple needs to get around AT&T if they want to grow their market and grow it significantly.

Enderle says the deal has taken so long because Verizon and Apple have some history.

ENDERLE: Apple went to verizon before they went to AT&T and verizon basically laughed them out of the office and ever since then they haven’t been willing to let them back in again.

Funny how a blockbuster phone can change the mind.

I’m Jennifer Collins for Marketplace.