Marketplace®

Daily business news and economic stories

Lennar spins on buy low, sell high

Homebuilder Lennar reported a widened loss in earnings last night, but sales were a little higher than what analysts expected. Jennifer Collins reports ways the company could show signs of improvement.

Download

TEXT OF STORY

Renita Jablonski: Homebuilder Lennar reported earnings last night. Its loss widened but sales were a little higher than what analysts expected. And the company is offering what could be another sign of improvement. As Jennifer Collins reports, it’s a spin on buy low, sell high.


Jennifer Collins: Lennar made a smart move at the height of the real-estate boom. It sold most of its stake in a 15,000-acre tract of land north of Los Angeles — the kind of prime real estate that could’ve easily become a suburban village. Then, the housing market collapsed, and the land holding company filed for bankruptcy.

Today, Lennar’s looking to make another smart move: Buy much of the land back for a bargain.

Marlee Lauffer represents the holding company, and says the details need to be worked out:

Marlee Lauffer: But we certainly see this as a positive development in our Chapter 11 case.

The deal could eventually give a boost Lennar. The company lost more than a billion dollars last year.

Greg Doyle is a market researcher with Hanley Wood:

Greg Doyle: We are at or very close to a bottom on this — at least close enough to the bottom where I think having the discussion about getting back into the market is a valid strategy.

He says most of the large homebuilders he advises are already laying the groundwork to buy cheap plots of land on the market.

I’m Jennifer Collins for Marketplace.

Related Topics

Tagged as:

Latest Episodes

View All Shows
  • Marketplace
    20 hours ago
    26:08
  • Make Me Smart
    21 hours ago
    27:42
  • Marketplace Morning Report
    a day ago
    7:08
  • Marketplace Tech
    a day ago
    11:03
  • This Is Uncomfortable
    4 days ago
    56:05
  • Million Bazillion
    25 days ago
    32:45