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Professional polish

A New York City college has received a $2 million grant to help students master the etiquette of the business world. Amelia Templeton reports.

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MARK AUSTIN THOMAS: Tomorrow, new freshmen will pour into colleges across the country. When it’s time to look for work they might need some help. Amelia Templeton says one New York City College is ready to provide it.


AMELIA TEMPLETON: CUNY New York’s business school got a $2 million grant from Star Foundation, a group that promotes access to higher education.

The money will be used to turn the students into polished professionals.

Eighty percent of Baruch College’s students are first-generation Americans, most come from lower-income backgrounds

If they want to land a job at JP Morgan they’ll need more than a college diploma, says Ben Corpus. He runs student affairs at Baruch.

BEN CORPUS:“Those doing the hiring are strongly influenced by how you shake hands and how you walk into the room and how you present yourself. Because if you don’t have that presence, that swagger, that could be a factor when you’re down to the finalists.”

The school will use the money to place students in internships, and also offer workshops in dining etiquette, accent reduction and networking skills.

I’m Amelia Templeton for Marketplace.

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