We're 30% of the way to our goal of 2,500 donations by Friday! Help us catch up ⏩ Give Now

How “Squid Game,” a Korean drama from Netflix, became a global hit

Kristin Schwab Oct 8, 2021
Heard on:
HTML EMBED:
COPY
Netflix

How “Squid Game,” a Korean drama from Netflix, became a global hit

Kristin Schwab Oct 8, 2021
Heard on:
Netflix
HTML EMBED:
COPY

People fall into one of two TV camps right now: You’ve either watched “Squid Game” or you haven’t.

The dystopian South Korean drama is reportedly on track to become Netflix’s biggest show yet, and it’s been streaming for less than a month.

So, why does this particular show — and increasingly, Korean film and television — resonate with U.S. viewers?

In “Squid Game,” hundreds of people with huge sums of debt are invited to compete for an even bigger cash prize. What they soon find out is the only way to win — and survive — is to play games like red light, green light.

“The game we played as kids?” a character asks naively. Not exactly. This version has a much darker ending.

Suk-Young Kim, who researches East Asian culture at the School of Theater, Film and Television at the University of California, Los Angeles, credits the show’s success to its unique storytelling and high production values — and its exploration of social class.

“It’s a story of people who are desperate financially and psychologically,” she said. “And it’s something that we can all relate to, especially having gone through this extended period of pandemic.”

Though the themes are universal, Kim said much about the show is characteristically Korean, like narratives exploring the idea of individual interest versus community.

And there’s Korean nostalgia. One scene involves a game with dalgona, a honeycomb candy.

“I think we’re going to see more and more shows sort of show up with the sort of cultural ties they have,” said Neil Macker, a media analyst at Morningstar.

U.S. audiences are increasingly interested in foreign films, instead of films from abroad remade into digestible American hits, he said. That’s great for Netflix — two birds, one stone.

“Netflix, Disney+ and Amazon are all fighting for subscribers worldwide,” Macker said.

So far, Netflix has made 80 Korean shows and films. Disney+ launches in South Korea next month.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.