But relying only on streaming services can make accessing some shows and movies more challenging for consumers.
Shared memberships are out, and squeezing more value out of existing members is in.
The streaming giant announced this week it’s rolling out its redesigned TV app. The whole goal is to make it more tempting to stay on the app for longer.
Consumers want easy access to their favorite shows at a fair price. But that’s no longer a reality in the saturated streaming sector.
Customers are feeling the squeeze because the market is saturated and cheap subscriptions no longer work to lure new viewers.
The company added nearly 6 million paid subscribers last quarter, almost three times what Wall Street expected.
Tech giant Apple will reportedly give Lionel Messi a cut of streaming revenue as part of the Argentine soccer star’s MLS contract.
With streaming services cutting into more live TV audiences, including sports, advertisers are changing their 2024 campaign strategies.
Signups spiked after the streaming service limited account sharing. It was a bigger bump than during the start of COVID, one expert says.
The delayed “Love Is Blind” reunion upset viewers, but the buzz confirmed live events will draw a streaming audience, even if they aren’t live.
