The deal allows Fox to sell advertising on Roku's home page, including for Fox's own content, as well as take a cut of all the subscriptions for channels available on the app.
Disney+ and Hulu boosted revenues by almost 90% over the last year, and Netflix raised prices twice in just over a year. Consumers are still subscribing.
Major League Baseball opens on Wednesday night with the New York Yankees versus the San Francisco Giants on Netflix. Watching any team this season means piecing together TV, subscriptions, and streaming services.
The streaming giant announced this week it’s rolling out its redesigned TV app. The whole goal is to make it more tempting to stay on the app for longer.