COVID-19

Fall fashion braces for the effects of COVID-19

Kristin Schwab Mar 23, 2020
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China's supply chain problem is starting to worry retailers. Peter Macdiarmid/Getty Images
COVID-19

Fall fashion braces for the effects of COVID-19

Kristin Schwab Mar 23, 2020
China's supply chain problem is starting to worry retailers. Peter Macdiarmid/Getty Images
HTML EMBED:
COPY

About 40% of the clothes Americans wear come from China. And because of dislocations caused by the virus, retailers are looking elsewhere to fill the supply chain gap.

For a suit, the materials (the fabric, buttons and zippers) may come from China. It might then get sewn in Vietnam.

“But, if you don’t have fabric you can’t make a coat in Vietnam,” said Gary Adelman, CFO of Texas-based menswear company Trybus. Trybus clothing lines are sold at Nordstrom and Kohl’s.

Roughly 30% of the company’s supply comes from China — it uses factories in five countries. Trybus is looking at spreading the work around to rely less on China.

“I don’t think we’re at losing sleep level yet, but we’re definitely taking it very seriously,” Adelman said.

Sucharita Kodali, an analyst at Forrester, said most apparel companies aren’t in a state of emergency yet. They started moving business out of China a decade ago because of increasing costs and, in the last couple of years, because of the trade war. Those changes are paying off even more now that supply from China is at risk.

“The fact that these companies often do have diversified supply chains enables them to shift some of the production where possible,” Kodali said.

Asia has a hold on the apparel market, with Vietnam and Bangladesh coming in after China. And according to Julie Hughes, president of the U.S. Fashion Industry Association, more companies are moving production to Africa. What about American factories stepping in?

“You need to be able to move immediately for production. And we don’t have a lot of apparel production in the U.S. today,” Hughes said.

U.S. factories can’t compete with Asia’s quick churn. And, Hughes says, China is still the place to make complicated pieces like sweaters and difficult-to-make fabrics like cashmere and silk.

For Adelman, the production slowdown in China isn’t affecting what’s on shelves now, but what’s coming down the line a few months from now. The company’s fall 2020 collection could look a bit like fall 2019.

“Fashion is fickle. It’s hard,” he said.

Adelman says Trybus may have to reuse some of last year’s inventory and update it with different buttons or new trim.

COVID-19 Economy FAQs

Are states ready to roll out COVID-19 vaccines?

Claire Hannan, executive director of the nonprofit Association of Immunization Managers, which represents state health officials, said states have been making good progress in their preparations. And we could have several vaccines pretty soon. But states still need more funding, she said. Hannan doesn’t think a lack of additional funding would hold up distribution initially, but it could cause problems down the road. “It’s really worrisome that Congress may not pass funding or that there’s information circulating saying that states don’t need additional funding,” she said.

How is the service industry dealing with the return of coronavirus restrictions?

Without another round of something like the Paycheck Protection Program, which kept a lot of businesses afloat during the pandemic’s early stages, the outlook is bleak for places like restaurants. Some in the San Francisco Bay Area, for example, only got one week of indoor dining back before cases rose and restrictions went back into effect. Restaurant owners are revamping their business models in an effort to survive while waiting to see if they’ll be able to get more aid.

How are hospitals handling the nationwide surge in COVID-19 cases?

As the pandemic surges and more medical professionals themselves are coming down with COVID, nearly 1 in 5 hospitals in the country report having a critical shortage of staff, according to data from the Department of Health and Human Services. One of the knock-on effects of staff shortages is that people who have other medical needs are being asked to wait.

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