Billboard takes a closer look at bundling

Erika Beras Jun 11, 2019
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Records sit inside a store at the 2017 Coachella Valley Music & Arts Festival in Indio, California. Rich Fury/Getty Images

Billboard takes a closer look at bundling

Erika Beras Jun 11, 2019
Records sit inside a store at the 2017 Coachella Valley Music & Arts Festival in Indio, California. Rich Fury/Getty Images
HTML EMBED:
COPY

Billboard has long been the industry marker for which records — or these days albums or streams — are the most popular in the country.

But increasingly, artists are tying album sales to purchases of concert tickets or a keychain or an energy drink. This tends to inflate record sales and, subsequently, an artist’s place in the charts. This controversial practice is known as bundling.

Click the audio player above to hear the full story.

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