Billboard takes a closer look at bundling
Billboard has long been the industry marker for which records — or these days albums or streams — are the most popular in the country.
But increasingly, artists are tying album sales to purchases of concert tickets or a keychain or an energy drink. This tends to inflate record sales and, subsequently, an artist’s place in the charts. This controversial practice is known as bundling.
Click the audio player above to hear the full story.
Stories You Might Like
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
