Marketplace®

Daily business news and economic stories

Gender-specific toys mean more revenue for toy makers

One growing trend in toy-buying is so-called gender-neutral playthings – toys that don’t reinforce gender stereotypes like trucks for boys or dolls for girls. But those stereotypes appear hard to shake for both toy makers and consumers. Click the audio player above to hear the full story. 

A child rides a 'Morfboard Scoot & Skate' at a 'Dream Toys' event to unveil the top twelve toys this Christmas on November 14, 2018 in London, England. 
A child rides a 'Morfboard Scoot & Skate' at a 'Dream Toys' event to unveil the top twelve toys this Christmas on November 14, 2018 in London, England. 
Jack Taylor/Getty Images

One growing trend in toy-buying is so-called gender-neutral playthings – toys that don’t reinforce gender stereotypes like trucks for boys or dolls for girls. But those stereotypes appear hard to shake for both toy makers and consumers.

Click the audio player above to hear the full story. 

Related Topics

Latest Episodes

View All Shows
  • Marketplace
    2 days ago
    26:08
  • Make Me Smart
    2 days ago
    27:42
  • Marketplace Morning Report
    2 days ago
    7:08
  • Marketplace Tech
    3 days ago
    11:03
  • This Is Uncomfortable
    6 days ago
    56:05
  • Million Bazillion
    a month ago
    32:45