Listen To The Story

Ads and consumer data are Facebook's financial lifeblood. Yet, after all of the recent controversies  and #deletefacebook campaigns, are advertisers concerned that users will abandon the platform for greener — and more reputable — pastures?

"At the end of the day, there's no change," said Sandra Upson, senior editor at Wired magazine. She reported on Facebook's ad economy and found that, hearings or no, advertisers weren't going to quit Facebook, even if the platform fell under more regulatory scrutiny.

"That's where the money is. That's where the users are," said Upson in an interview with Marketplace host Kai Ryssdal. "Advertisers will just adapt and continue as they have been."

Click the audio player above to hear the full interview.

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.

Follow Kai Ryssdal at @kairyssdal