Campbell's has invested $32 million in the San Francisco-based Habit.
Campbell's has invested $32 million in the San Francisco-based Habit. - 
Listen To The Story

Many of us will likely be taking in a lot more calories than we’d care to admit later this week.

Thanksgiving feasts aside, Campbell’s Soup is betting on a growing trend towards healthier, personalized eating habits.  The food giant has invested in a new company that promises to tailor meals based on an individual’s unique biology. 

Click the above audio player to hear the full interview. 

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.

Follow Dan Gorenstein at @dmgorenstein