Pedestrians walk by an Abercrombie & Fitch store in San Francisco, California. 
Pedestrians walk by an Abercrombie & Fitch store in San Francisco, California.  - 
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For years, Abercrombie & Fitch was one of the most successful clothing retailers for teens and young adults. But then, sales started to plummet for the "mean girl at the mall," says Elizabeth Holmes, reporter at the Wall Street Journal. She wrote about the company's attempts to re-imagine the Abercrombie & Fitch brand to make it more inclusive so as to appeal to millennial shoppers.

Follow Molly Wood at @mollywood