Marketplace helps you stay financially responsible all year, now we need YOUR help to keep our budget on track.
Donate NOW to help us hit our target of 2,500 Marketplace Investors by June 30!
Tobacco tax revenues that pay for California preschool and other early childhood services are steadily declining as users give up smoking, and a scramble is on to find another source of funding.
The tale of the shrinking funding source — now down to $350 million this year from $650 million in 1998 — starts at tobacco shops like Drive Thru Cigarettes. Tucked inside a strip mall on Huntington Drive in Duarte, the business and other nearby shops have seen sales drop to a trickle.
Customer Eduardo Hernandez said he used to smoke a lot, but he’s down to a pack a day and looks forward to quitting — and relishing the money he could save from his Little Cesar’s Pizza server salary.
Customer of Drive Thru Cigarettes Eduardo Hernandez said one day he will quit smoking. Declining tobacco tax revenues is leading to less money for early childhood programs. (DEEPA FERNANDES /KPCC)
“I know smoking is bad,” he said.
But for now, Hernandez’s habit is helping fund free preschool for disadvantaged families and other early childhood programs. 80 percent of tobacco taxes go directly to fund programs for children under five.
For the full story, go to KPCC.org
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.