The Koch brothers and their network of big-money players are investing millions into a data company that’s developing detailed profiles on millions of Americans.

At this point, along with all the other in-house expertise the network has, the Koch’s political operation could be a privatized national party all on its own if they wanted it to be.

“When you have this outside money paying for the latest technology, you really have a very potent force,” says Ken Vogel, a reporter for Politico. “That’s what the Koch brothers have, perhaps ever more so than the Republican National Committee or the Democratic National Committee.”