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General Mills debuts a new cereal for the first time in 15 years

The cereal company is jumping on the no artificial flavors trend for its latest offering.

Welcome to the cereal empire, Tiny Toast.
Welcome to the cereal empire, Tiny Toast.
General Mills

General Mills is doing something it hasn’t done in 15 years: introducing a new breakfast cereal.

It’s called Tiny Toast. The cereal comes in strawberry and blueberry flavors — flavors the company says are actual strawberry and blueberry powder, no artificial flavors involved.

The Christian Science Monitor, however, notes that Tiny Toast does have 9 grams of sugar per serving, on a par with other mainstays of the sugary cereal camp such as Reese’s Puffs and Frosted Cheerios.

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